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I lead a team of five designers to create a XX-page comprehensive brand guideline to act as aesthetic direction for the show. I assigned each team member a section of the book to complete based on their individual strengths (determined during our first team-building meeting, see the Leadership & Process work section). We edited sections over the course of the year as the specific needs of the exhibit became more apparent.
Brand Guidelines
by Sam Loiselle, Matteo De Sanctis, Abby Bingham, Guneet Jassal, Amavi Weerakoon, and Han Blizzard.
I assigned each team member a section of the book to complete based on their individual strengths (determined during our first team-building meeting). We edited sections over the course of the year as the specific needs of the exhibit became more apparent.
[01] Brand Position by Branding Team
[02] Moodboard by Sam Loiselle (voted on by Branding Team and then by class)
[03] Logo by Branding Team
[04] Typography by Abby Bingham, Matteo De Sanctis, and Sam Loiselle
[05] Colours by Matteo De Sanctis
[06] Image Treatment by Han Blizzard
[07] Motion by Sam Loiselle
[08] Assets by Amavi Weerakoon
[09] Signifiers by Guneet Jassal
I assisted the Social Media team in creating on-brand videos for the DESN2024 Instagram account. The most popular video (Logo Match Cut) amassed over 20,000 plays.
I lead a team of five designers to create a XX-page comprehensive brand guideline to act as aesthetic direction for the show.
Print & Sticker Sale Poster by Sam Loiselle
Grad Photo CRT by JC Chua; Photography by Photo Team Cindy Xie, John Sanchez, Douglas Fong, Dylan Fleuelling, Jessica Lo, Oshenie Gracias, Shayna Adivi, Kesha Upadhyay
The 74-page passport was handed out as a complimentary keepsake to anyone who attended the show. It functionally served multiple purposes: 1) it acted as a yearbook-style keepsake for the graduates to remember their classmates 2) was a guide to the graduates for anyone wanting to hire after the show was completed 3) gave real estate to
I lead a team of five designers to create a XX-page comprehensive brand guideline to act as aesthetic direction for the show.
I lead a team of five designers to create a XX-page comprehensive brand guideline to act as aesthetic direction for the show.
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